Search Engine Marketing

Constant evaluation is the key element in a successful SEM campaign. Our analysts are constantly looking at the effect your pay per click advert is having on site visits and eventual sales. We perform split testing to find out which version of the ad is most effective. The same technique is applied to your landing pages – which are a vital part of your overall online marketing initiative. Our designers spend hours agonising over every element of your landing page, again often split testing various parts of the page to ensure you’re getting the biggest bang for your marketing buck.

It’s important not to overlook any element of your SEM campaign. Our web developers, advertising experts and campaign designers work in concert to give your paid advertising the best chance of success. That means looking at the SEO of your pages and your adverts as well. We leave no word unturned in the search for a perfect combination of elements.You can book SEO or SEM as a standalone part of our IT services – however, we recommend that you book them both together, to get the best results from both campaigns. SEM can be an excellent way to achieve immediate, measurable increase in traffic while your long term SEO campaign builds.

Your SEM campaign is analysed using Google’s webmaster tools and analytical programs, which allow us to see exactly how your paid advertising is doing. We can see how many people clicked on your ad, against how many people hovered over it; and we can see how many of the people who clicked on the ad then went on to the part of your site you wanted them to find. With split testing deployed (see above), we’re able to look at how different wording, or different positioning of action buttons on your landing page, affects the overall success of the campaign.

Because you can define everything about your paid advertising – when your ad is visible, how much you pay for each click – an SEM campaign has the potential to create outstanding returns on investment. Make sure yours is run by the experts.